Have you ever felt that life just keeps punching you in the face? Jim Gerdeman of the Boston band The I Want You knows that feeling well. Their new song “All Beat Up” was written as part of the annual RPM Challenge that has artists writing and recording an entire album in the month of February. The video portrays singer/songwriter Jim Gerdeman getting the sh*t kicked out of him. But no worries, kids, this was an entirely artistic and not physical brawl, conceived and directed by the band’s 8-string bassist and producer Blake Girndt (who is also a member of Walter Sickert and the Army of Broken Toys. The video features some very realistic and disturbing “makeup” from violence artiste JoJo Lazar (also of the Broken Toys). It’s upsetting to watch, but as the protagonist readily admits, it’s his own fault.
As Gerdeman explains,
In a world of so much conflict and social media hosility I think it’s easier than ever to feel beat up by it all. But for me personally I tend to beat myself up worst of all and it’s impossible to get a restraining order on oneself.
The latest incarnation of The I Want You includes Gerdeman on vocals, Girdnt on 8-string bass, Jeff Norcross(Weisstronauts, Betty Goo, Paula Kelley) on guitar and drummer Chris Walsh(Speedfossil, Bittter Bastids). They’ll be releasing more singles and videos in the coming months. You can see their other inventive videos on YouTube.
You’ll find the “All Beat Up” single on Bandcamp, along with two interesting B-sides. “Come On’ was inspired by the Marjory Stoneman Douglas students in Florida and their gun control activism, while “The Rise and Fall” is a very clever tribute to David Bowie. It’s a comprehensive biography in song that encorporates elements of his life, music and stylistic phases. Very nicely done, boys.