There’s quite a cheery indie-pop sound that permeates what, at least lyrically, seems to be rather sad sentiments in The Elwins’ official video for “So Down Low.” This single, which was on the Canadian commercial radio charts for six months, was the first to come from their album Play For Keeps, the follow-up to their debut And I Thank You, released back in 2012. In addition to the upbeat music, there’s an equally upbeat menagerie of strange creatures on post-in notes. What that means is that you might not want to watch this video late at night.
Hailing from Ontario, Canada, The Elwins began in 2006 as the duo of Matthew Sweeney and Travis Stokl, releasing their debut EP in 2008. They then decided to add to their sound with guitar, keyboards and bass. On their first tour, they opened for SPEAK and Jukebox the Ghost, and by the following tour in 2003, they were headliners. With this new release, they’ve continued to tour steadily throughout the U.S., Canada, Europe and Japan. They’re now in the midst of shows in Eastern Canada that run through mid-December. See their official site for more information.